Instead of coercing or deterring them, the threat or use of military violence (or other harm) can actually make the adversary even more adamant about not backing down, provoking them to resist further or even retaliate.
Ukraine
When supplemented with the promise of reseating Russia as a great world power, propaganda infused with state-sanctioned homophobia and praise for the traditional “macho” masculine ideology has successfully maintained public support for Russian military action against Ukraine.